Target a unique audience to build loyalty, longevity and referrals. When you define your ideal client the way I have directed you in Part 2, you’ll find that your ideal client belongs to particular groups.
Do you wonder if you should do some online marketing?
Are you marketing online already and want ideas to do it better?
I remember when I used to jump at everything anyone thought was urgent—the daily assault of e-mail requests and offers, visitors dropping by for a friendly chat, the ringing phone from people wanting anything except to hire me, that article I stumbled upon while surfing the web that I just might use…someday.
-Tired chasing after prospects?
-Wondering what to say and write to attract high net worth clients?
-Do you struggle with your marketing messages?
-Wish you knew what to say and write to get high net worth prospects chasing you?
Learn the secret of attracting high net worth prospects and getting them to ask about your services.
Marketing is what you write or say to people to get them to ask about your services. To get prospects to ask, you need to write or say the right things.
Don’t you dare ask for a referral. Are you crazy or something?
You worked so hard to build a strong trusting relationship with your client. You wowed him by serving his favorite fresh-baked cookies at your office. You even reserved a parking spot for him right by your office door. “This space reserved for Mr. and Mrs. Client.”
You enjoy them. They enjoy you.
You know there are others in his affluent family you would love to meet.
So you want to ask him for a favor and refer these people to you.
You may be doing a great job for your clients. They understand and appreciate the value you provide. You may even have educated them on who would benefit best from your services. But you may have overlooked one critical piece.
